PERSONAS
Created detailed personas for a website offering resources and guidance for people moving to The Netherlands from outside of the EU.
Michelle
Age 31
Location Los Angeles, California
Education BFA Graphic Design
Art Director
Responsible for the look and feel of overall advertising campaigns
Informal work environment
9-6, but often works overtime
Motivators
Recognition
From throwing the best dinner parties to earning another Cannes Lions award, she thrives on receiving praise and recognition for her hard work.
Adventure
She tries everything on the menu at least once and has traveled to a dozen countries, longing for more stamps on her passport and more flavors on her palate. Predictability is her enemy.
Behaviors
Work
She spends half of her work day in meetings and the other half collaborating with her team on a product. Deadlines are often tight, she seldom goes out for lunch unless it’s a lunch meeting with a client.
Wellness
“Looking your best also means feeling your best” and vice versa. She believes that nourishment of the body and the soul comes first, whether it’s a spa day, a pre-work yoga & meditation class, or just taking a warm bubble bath with a glass of wine after work.
Needs
● Better work-life balance
● International job opportunities
● Has interviewed with a top ad agency in Amsterdam, needs more information to secure a visa to work in The Netherlands
Eric
Age 29
Location New York, NY
Education High School Diploma
Store Manager, Starbucks
● Managing daily financial reports
● Hiring and training of new baristas
● Informal work environment, but can be incredibly stressful
● Works weekends and on-call in the event of a barista being sick
Motivators
Family
Eric has an exceptionally close relationship with his working-class family. His parents - who have been married for more than 35 years - have always encouraged him to follow his happiness.
Friends
Eric maintains a tight-knit relationship with his friends from high school, meeting up for poker nights or for the occasional beer festival.
Behaviors
Work
A typical workday is spent on administrative tasks such as inventory or payroll. Since being promoted to manager, he seldom finds himself on the floor of the cafe unless a barista has called in sick.
Personal Life
He saves his limited vacation days to visit his long-distance Dutch girlfriend-now-wife in Rotterdam, whom he met while backpacking with friends through South America. They wed in a private civil ceremony during her last visit to New York in order to close the gap.
Needs
● Job opportunities in The Netherlands for those without a university education and for those who don’t speak Dutch
● Information on securing a family reunification visa